We are a Social Venture of the University of Oxford. Our vision is to apply the latest, cutting-edge scientific research to help organisations set and implement robust evidence-based targets for mitigating and insetting impacts on climate, biodiversity, and society through nature-based solutions. In this way, we support our clients through a just-transition towards genuinely ethical and environmentally sustainable practice, supporting them to play a key role in stabilising the climate, reversing biodiversity loss and getting humanity onto a sustainable trajectory.


Appreciation of the importance of a healthy, functioning natural environment and a stable climate system to human wealth and wellbeing is growing in the private sector. It is widely acknowledged that biodiversity loss and climate change together bring operational risks; supply chain continuity, predictability and resilience risks; liability risks; and regulatory, reputational, market and financial risks. As a result, many organisations are making ‘nature-positive’ and ‘net-zero’ pledges. However, such pledges are rarely founded on robust scientific analysis. Impacts on climate, society and biodiversity tend to be underestimated and actions to mitigate or offset impacts are often inadequate and exacerbate risk. As a result, even with the best intentions, organisations expose themselves to charges of greenwashing and will fail to get on a sustainable trajectory within a timeframe that counts.


“​As nature declines, the prospects for business success and
future prosperity dwindle. Conversely, the business opportunities
that await those committed to restoring natural
ecosystems could be considerable.”

New Nature Economy Report 2020, World Economic Forum


Insetting involves investing in activities along value chains that provide measurable benefits to reducing GHG emissions, enhancing carbon storage, supporting biodiversity and generating benefits for local communities. Nature-based Insetting involves investing in the protection, restoration and connection of natural ecosystems and the sustainable management of working lands and aquatic systems. Properly designed and implemented, these projects can help meet nature-positive and net-zero pledges, and future-proofing value chains, making them resilient to future shocks and change.

Providing an alternative to the controversial carbon offsetting market, insetting offers companies the opportunity to enhance the value and resilience of their supply chains whilst meeting nature-positive and net-zero pledges in a socially just transition.



  • Quantifying

    and mapping social and environmental impact hotspots within supply chains

  • Informing

    greenhouse gas, biodiversity loss, and social impact mitigation strategies

  • Working

    with clients to set achievable net-zero and nature-positive targets based on evidence and quantitative analysis

  • Identifying

    opportunities for investing in existing NbS interventions to inset social, biodiversity and greenhouse gas impacts within supply chains

  • Supporting

    the implementation, monitoring and evaluation of NbS projects within supply chains

  • Training

    leaders and teams from the public and private sectors in nature-based insetting


Who we are

  • Cécile with blurred background

    Dr Cécile Girardin


    Cécile combines years of experience in climate change policy analysis with a background in tropical ecology and a thorough understanding of forest ecosystem functioning to provide a unique multidisciplinary approach to her work. She is also Technical Director of Nature-Based Solutions Initiative, Science Lead of the Oxford Biodiversity Network, and Oxford Martin School Fellow.

  • Nathalie with a blurred background

    Professor Nathalie Seddon

    Non-executive Director, Advisor

    Nathalie Seddon is Professor of Biodiversity at the University of Oxford and Founding Director of the Nature-based Solutions Initiative.  She trained as an ecologist at Cambridge University and has over 20 years of experience studying the origins and maintenance of biodiversity and its relationship with global change. Nathalie guides governments, UN agencies, and businesses on nature-based solutions.

  • In front of bookshelves

    Professor Yadvinder Malhi


    Yadvinder is Professor of Ecosystem Science at the School of Geography and the Environment, University of Oxford, Programme Leader of the Ecosystems Group at the Environmental Change Institute , Jackson Senior Research Fellow at Oriel College, Oxford.

  • Michael with forest background

    Professor Michael Obersteiner


    Michael is Director of the Environmental Change Institute in the School of Geography, having recently moved from his post as Director at the International Institute for Applied Systems Analysis in Laxenberg, Austria. He leads large-scale interdisciplinary research projects in the fields of integrated assessment of climate, energy, and land-use.

  • Grey background portrait

    Dr Isabela Butnar


    Isabela is a senior researcher in bioenergy systems at the UCL Institute for Sustainable Resources. Chemical engineer by training, she specialised in quantifying environmental impacts from agricultural and energy supply chains. Her recent research focuses on carbon dioxide removal options, investigating the role they could play in UK and global decarbonisation pathways.

  • Jeppe against a wood background

    Dr Jeppe A. Kristensen


    Jeppe is a research fellow of the Environmental Change Institute in the School of Geography, working on soil and climate responses to different management strategies. He currently works on ecosystem restoration projects, but previously agroecosystems and semi-natural systems have been the target of his research.

  • Close shot of Mairi white background

    Dr Mairi Black


    Mairi has over 25 years of industrial and academic experience in the applications of plant, agricultural and forestry materials for food and non-food uses. Incorporating Life Cycle Assessment (LCA) and Sustainability to supply chains and processes in a number of different industries, this has included food and biorefinery systems; forestry and agricultural systems; and the cement, leather and textiles industries.

  • Gus in the forest

    Gus Fordyce

    Lead researcher

    Gus is a marine ecosystem scientist who has trained and worked in Mozambique, Australia and the UK. In his career he has worked in the academic and NGO sectors on multiple aspects of coastal marine science, and recently completed his PhD looking at the impacts of extreme marine heatwaves upon coral reef structural complexity.

  • Alison outside

    Dr Alison Fairbrass

    Lead researcher

    Alison is an early career biodiversity scientist focused on the quantification of the natural environment to inform decision-making. She has extensive experience of developing and implementing new methods and multi-scale systems to monitor the natural environment.

  • Alex infront of a building

    Alexandre Chausson

    Lead researcher

    Alex aims to support innovative interdisciplinary research and the development of transdisciplinary collaborations as pathways to impact at the nexus of development, climate change, and biodiversity issues.

  • Mark Hirons with a beard

    Dr Mark Hirons

    Lead researcher

    Mark is a researcher in environmental social science at the University of Oxford who is interested in addressing inter-linked social and environmental challenges through interdisciplinary research. He is broadly engaged with research that investigates issues of well-being, inequality and justice with respect to climate change and natural resource governance.

  • Marta standing in front of leaves

    Dr Marta Dondini

    Lead researcher

    Marta is a research fellow in the School of Biological Sciences at the University of Aberdeen. She has over 10 years of experience in soil measuring and modelling and has broad interests in understanding soil nutrient dynamics, maintenance of soil health and its relationship with global change. Marta trained as a soil scientist at the Tuscia University and the Trinity College of Dublin.

  • Impacts on climate, society and biodiversity tend to be underestimated and actions to mitigate or offset impacts are often inadequate and exacerbate risk.
  • Luke infront of a wall

    Luke Ramsay

    Director of operations

    Luke combines a background in carbon assessment and environmental sustainability with experience of business operations. His previous experience includes embedding environmental sustainability principles into the cultural sector and researching opportunities to reduce the carbon impact of digital infrastructure. More recently, he’s been responsible for managing and scaling a software start-up.

  • Dan infront of a wall

    Dan Seddon

    Director of communications

    Dan Seddon is a data visualiser, developer and designer working at the University of Oxford for the Nature-based Solutions Initiative. He has designed and developed all their online data platforms and websites. He is director of communications here at Nature-based insetting but aslo works as a freelance data visualiser under his own company FJ Visualisation.


Contact us

[email protected]
Belsyre Court, 57 Woodstock Rd, Oxford OX2 6HJ